I just read a book called The DragonFly Effect (@DFlyEffect), written by Jennifer Aaker and Andy Smith and they had some really solid tips on using social media to drive social change. It was named for the only insect that is able to move in any direction when its four wings are working in concert. I never thought of it that way, but I like it. In the book, they reveal how four key actions come together to produce colossal results.

“By learning how to effectively Focus, Grab Attention, Engage, and Take Action, everyday people can produce extraordinary results” – whether they are trying to provide clean water, find an organ donor, or change a kid’s behavior through fun. Read more »

Given the huge spike in social media usage, many are wondering whether to create a business page on Facebook. Let me think about this. Uh, YEAH. Rather than explaining HOW to create a business page on Facebook, I’m going to talk about the many reasons WHY you should do it. I recommend that you create a business page (previously called Fan Page) as soon as you’re ready to expand your business to social networks (like today or tomorrow).
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Being a small marketing and design studio has its pros and cons (what doesn’t?). I love being my own boss, having flexible hours, creative freedom, choosing who I want to work with, and choosing the types of projects I enjoy. I’ve been doing it for a long time and really enjoy the diversity of the work and the ability to create a shared time line in conjunction with my clients. I am answerable to myself and my clients, and I work diligently at building those relationships for the long haul. Read more »

Although I haven’t even been tweeting a year, I’m hooked – and I’m sure it has nothing to do with my addictive personality. It’s a whole new way of communicating. It’s invaluable for breaking news and insights into just about anything you like. This is an informal guide to using Twitter for newbies.

What are you going to get here you can’t get someplace else? Thoughts on what is cool about Twitter, how to Vespa your way around Twitterspace, and some mistakes I’ve (hopefully) learned from. Other than that, maybe you’ll see something you think is CRAZY, and you can comment. Read more »

Fundraising is the lifeblood of nonprofits; finding a diverse mix of government, foundation, corporate and individual giving to support the mission of your organization is the key to a financially stable agency. Your website is in a prime position to offer folks the opportunity to give to an organization that aligns with their values.

Most of the nonprofits out there are doing great work, so what makes you stand out from the crowd? Positioning yourself with an intuitive, easy-to-use format lends credibility to your organization and educates the visitor. Your website lets them to learn more about you, assess your legitimacy and review your financial solvency. Designing nonprofit websites with fundraising as a focus gives visitors an opportunity to support your good work. Read more »