David Contois has a Masters Degree in Business Administration. He was Director of Communications for the San Diego Repertory Theatre, Director of Business Development for A Reason to Survive, and has written and implemented marketing plans for a variety of organizations. The principles of marketing are consistent regardless of industry, and David has a solid background as both an entrepreneur and marketing professional.
Overall strategy is just as important as business and marketing planning. We can help with individual campaign creation and strategy as well as multi-year approaches. Especially in times of economic uncertainty, every dollar spent must be scrutinized for maximum effectiveness. Creating a comprehensive marketing plan makes sense from a business standpoint so dollars are spent with a return that is accurately forecasted and measured.
Every dollar spent should be accountable to any business’s bottom line.
Understanding the nature of the specific business, past successes, and future goals all figure into a comprehensive plan. Even with limited marketing dollars, all businesses and organizations benefit with detailing overall marketing goals. Almost every business does financial projections and budgets for the coming year. Incorporating a marketing strategy helps provide a road map for ensuring revenue goals. If you speak the language of successful business, we would like to speak with you about your plans in the area of marketing.
