engine search optimization

One of the greatest goals for any website is to rate high on search engines. That is also one of the most difficult things to achieve. There are many techniques available, no matter what your level of expertise. Keyword searches can take many hours, but they are hours well-spent.

We have been building websites for over ten years, and one of the things we’ve focused on for the last few years is search engine ranking. Companies typically hire us to do an assessment on their existing site to increase their ranking on search engines. For sites we build from scratch, we incorporate all the structural elements to increase visibility, then work on keywords, page titles and page descriptions near the end of the design process.


Services to make your website search engine friendly:

  • Extensive key phrase research – This is one of the most time-consuming aspects of optimization, but also holds one of the biggest payoffs. This involves assessing which words people are searching for vs. how many sites include those words. The goal is to find phrases that people are searching for and not currently finding. We research what those phrases are and incorporate them into your copy.
  • On-page optimization changes – This incudes assessing the structure of the page and implementing changes to increase your site ranking.
  • Seo copywriting – High quality SEO copywriting seamlessly weaves your targeted keywords into rich, useful content that not only attracts search engines, but also provides value to your readers.
  • Strategic title tag adjustments – Including page titles, descriptions and tags with keyword-rich phrases.
  • Navigational improvement – Looking at your site and suggesting how to make your navigational structure more search engine friendly. The core of our web services is to design sites that are easy to navigate and intuitive, allowing for a more search engine friendly site.
  • Internal link structure – In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.