Marketing on Facebook
According to analytics firm Hitwise, “Facebook was the most visited site in the United States on Christmas Eve and Christmas Day for 2009.” This is a huge milestone for Facebook as it was the first time the company was the most visited site in the U.S. ever, beating out the search behemoth: Google.
Facebook is a social networking tool. Users can add friends and send them messages, and update their personal profiles to notify friends about themselves. Additionally, users can join networks organized by city, workplace, school, and region.Facebook’s not just for keeping tabs on friends and filling out quizzes — it can also be used as a highly effective business tool. It’s great for marketing your products, landing gigs and connecting with your customers.
How Can BluSkye Group Help Me With Facebook?
Our strength is in helping companies develop a social media strategy, including Facebook. Creating an integrated marketing communications plan includes the use of social media, and we help define both your marketing objectives as well as the communication channels you use to distribute your message. We can also customize your Facebook page to align with your corporate identity as well as your marketing goals. Connect with us on Facebook.com/BluSkyeGroup.
How Can Facebook Benefit My Business?
Creating a Facebook Fan Page helps your business in many different ways.
- Branding - Facebook can be a great resource for generating brand awareness.
- Customer Engagement – Using Facebook can be a great way for communicating promotions, contest and events.
- Drive Web Traffic - Facebook can act as a portal point for driving traffic to your site.
- Reputation Management – can be a useful tool for seeing what users are saying about you and your brand. Also your Facebook profile can now be indexed in search results and can provide another favorable listing in the organic search results of the engines.
- New Customer Acquisition – Facebook provides an opportunity to find consumers you may have not otherwise discovered.
- Client Retention - provides another opportunity to build a relationship with your customer.
- Access to the social world and it’s inherent value – aka the cool factor. You never know who is using Facebook. The perception that Facebook is “IN” and the fact that you are using Facebook could help influence their perception of your brand. Having said that, there are still may who are anti-Facebook so it could also affect the perception about your brand. The fact remains is that Facebook continues to gain popularity and it is not going away anytime soon.
- The Viral Effect - Take word of mouth to a whole new level. Nothing attracts a crowd like a crowd… Facebook is attracting quite a crowd.
