What is Twitter and How Can it Help Me?
Twitter is a social networking service that allows you answer the question, “What are you doing?”(or better yet, “What has your attention?”) by sending short text messages 140 characters in length, called “tweets”, to your friends, or “followers.” Used correctly, Twitter provides a one-stop, real-time service for all of a person’s content. For business, you can build an audience of like-minded folks to share information and promote your product (as long as that’s not your primary purpose). It allows us something that in the past only huge corporations could have: your own broadcasting network. If you’re on Twitter, and to a certain extent Facebook, you are in the broadcasting business. Twitter is for connecting with people you want to know better.

Twitter is changing the way that many people connect and communicate online and should be an indispensable part of your overall marketing plan. Twitter is free to join and you can get set up with an account in a matter of just a few minutes. Once you’re set up, it does take a dedicated amount of time each day to maximize its effectiveness, but that depends on your goals.

How Can BluSkye Group Help Me With Twitter?

Our strength is in helping companies develop a social media strategy including Twitter. Creating an integrated marketing communications plan includes the use of social media, and we help define both your marketing objectives as well as the communication channels you use to distribute your message. We can also customize your Twitter page to align with your corporate identity as well as your marketing goals. Connect with us @BSGrp or with David Contois @dcontois.

The usefulness of Twitter is not as obvious as Facebook; although it may be more addictive once you get the hang of Tweeting; you get more immediate responses and it seems to live somewhere between the worlds of email, instant messaging and blogging. Twitter encourages constant “linking out” to anywhere and, in that respect, is more analogous to a pure search engine; another way to find people and content all over the Net.

When asked why they love Twitter, users say like “I can ask a question and get an instantaneous response”. They crave the ability to “tap into the collective consciousness” of others on the network, bouncing ideas off others with whom they would otherwise have no means of connecting. Twitter is like a communications stream you dive into for an invigorating swim. It is THE way to get instantaneous information in real time.